Press Release
Prime Focus Technologies secures Fourth Patent for DAX® with Digital Dailies
Mumbai, India, 26 September, 2016: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, is pleased to announce that the United States Patent and Trademark Office has issued a patent expanding upon the company’s existing patents for its DAX® with Digital Dailies®, part of PFT’s DAX® Production Cloud. This patent is a continuation of the original patent and applies to a broader usage of Digital Dailies® and collaborative workflows.
The new patent, issued as U.S. Patent No. 13, 903,908 is for “system and method for media content collaboration throughout a media production process”, broadening previous patents, No. 12,976,929 received in 2015, No. 8,218,764, in 2013, and No. 7,660,416, in 2010.
“Today's marketplace is growing increasingly competitive with the introduction of new technologies and the most successful businesses are those who leverage their intellectual property to give customers the assurances they are looking for when choosing technology for their business,” said Patrick Macdonald-King, President, Americas, Prime Focus Technologies. “Prime Focus Technologies continues to make strong investments in product research and development, with this latest patent reinforcing the importance of innovation and our ongoing commitment to build a connected enterprise with ONE software.”
The industry has been using the award winning DAX® Digital Asset Management software for review of dailies & cuts and document management for years. DAX® with Digital Dailies® has gone through a significant upgrade with some powerful additions to the software. With this upgrade and expanded functionality, it is now known as DAX® Production Cloud. It allows clients to use the same system for both Dailies and Post Servicing Workflows. Now, stakeholders across the Production supply chain – On-set, editorial, VFX (pull downs), Marketing (trailers), Localization Vendors, Distribution (Screeners) – can all collaborate on the same cloud-based software.
DAX® with Digital Dailies® received a Primetime Emmy® Engineering Award for Outstanding Achievement in Engineering Development by the Academy of Television Arts & Sciences in 2013 for its “significant television industry change by distributing production dailies and cuts via a web-based, streaming approach.” The Television Academy continued to praise Digital Dailies® for “bridging the gap to today’s file-based workflows through its advanced metadata processing that enabled a clip-based paradigm.”
PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, GEE, Cricket Australia, Miramax, CBS Television Studios, 20th Century Fox Telev Studios, TERN International, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Viacom’s Voot, Showtime, BCCI, Indian Premier League, Novi Digital – Hotstar, Hearst Entertainment and The Associated Press.
About Prime Focus Limited
Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs over 7,000 professionals in 14 cities across 4 continents and 5 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate / color grading, digital lab and picture post) to Film Studios and the Broadcast and Advertising industries.
In 2014 Prime Focus World merged with Academy Award® winning company Double Negative, one of the world’s foremost providers of visual effects (VFX); and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited. Double Negative has won three Academy Awards® for its VFX work in recent years – for Ex Machina (2015), Interstellar (2014) and Inception (2010).
Prime Focus is behind groundbreaking technologies such as View-D™ (stereoscopic 2D to 3D conversion), CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy® award-winning DAX Digital Dailies®. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we partner with content creators at every stage of the process, ensuring creative enablement, workflow efficiencies and cost optimization.
Listed on the BSE and NSE of India and recognized on the Fortune India ‘Next 500’ list, Prime Focus has operations in Bangalore, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Toronto and Vancouver.
For more details: www.primefocus.com
For any investor relations query please contact:
| Alok Gupta Prime Focus Limited Phone: +44 7491653623 Email: alok.gupta@primefocus.com | Nisha Kakran/ Seema Shukla Four-S Services Pvt Ltd Phone: +91 7718811182 / +91 124 4251441 Email: nisha.kakran@four-s.com |
Note: Certain statements made in the document may be forward-looking statements. Such forward- looking statements are subject to certain risks and uncertainties like government actions, economic developments, technological risks, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Prime Focus Limited will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.
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